AES Web Re-design
PROJECT DETAILS
Reimagining the AES Digital Experience
AES, a Fortune 500 global energy company operating in 14 countries, needed to unify 10+ global websites into an adaptable digital ecosystem that reflects its global impact while meeting local needs.
My role focused on creating a cohesive user experience through clear information architecture, intuitive user journeys, and a modern design system tailored to diverse audiences, including investors, customers, partners, and talent.
My role focused on creating a cohesive user experience through clear information architecture, intuitive user journeys, and a modern design system tailored to diverse audiences, including investors, customers, partners, and talent.
YEAR
2025
INDUSTRY
Renewable Energy
TEAM
Sagepath Reply, AES Core Team
ROLE
Lead UX Design, Information Architecture, Content Strategy
TOOLS
Figma, Figjam
the PROBLEM
The Fragmented Web Experience
AES’s digital presence was fragmented across 18 country-level websites, each with different navigation, content structures, and visual styles. This created challenges for both users and internal teams:
- Investors and customers struggled to find consistent information.
- Regional teams lacked adaptable design standards.
- The global brand’s impact was weakened by disjointed digital experiences.
The goal was to create a cohesive, adaptable system balancing global branding with local flexibility.
project goals
- Simplicity - Streamline navigation and content for intuitive use.
- Cohesion - Develop reusable design systems for brand unity.
- Adaptability - Create a framework flexible for regional markets.
the process
Collaborative Design Aproach
The redesign prioritized stakeholder alignment, content audits, and iterative design to build a cohesive, adaptable system.
Stakeholder Sessions
Conducted workshops with AES teams to identify pain points and align on needs for investors, customers, partners, and talent.
Website & Content Audits
Analyzed 18+ websites to identify redundancies, navigation issues, and inconsistencies, establishing a foundation for consolidation.
Content Strategy
Streamlined content to balance global branding with local flexibility, creating scalable templates for consistent storytelling.
Information Architecture & Wireframing
Developed low-fidelity wireframes to map page hierarchies, navigation flows, and content priorities, ensuring early alignment.
Visual Design
Created a modern, accessible design system with clean layouts, responsive components, and flexible templates for brand consistency.
final design
A Cohesive Digital Ecosystem
The redesign delivered a modern interface and design system unifying AES’s 10+ global websites. Simplified navigation and consistent design patterns enhanced the experience for diverse audiences while supporting regional adaptability.
outcome & reflection
A Unified, Future Ready Platform
The unified platform strengthened AES’s global presence, delivering simplicity and adaptability for customers, investors, and teams across 14 countries. Balancing global and local needs taught me the value of flexible design systems, ensuring scalability for future growth.
18
Regional Websites Unified
14
Countries supported
1
Scalable Design System
Email :
bobby.papson@gmail.com
Telephone :
+1 (912) 602-4192
Address :
Blairsville, GA 30512, USA
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